The 2011 was the fiftieth anniversary of the Salone del Mobile.50 great years were to commitment, quality and innovation.
The event enlarged in every sense.The visitor numbers have gone up from 12,100 in 1961 to 329,563 in 2010.The initial 328 exhibitors over what was then 11,000 square metres of display space have risen to 2,775 in an area 210,030 square meters. Of original exhibitors (1961), no less than 20 have faithfully attended every single one of the 50 editions.
A great many events were scheduled to take place both at the Fairgrounds and in the city including numerous meetings and seminars. The 50th anniversary year officially kicked off in February witha theatrical piece “Great Hands, Without End - The birthand ascent of design in Milan”.
The Saloni have come up with a different layout for this special edition, a reflection of the new directions design is taking and the changes in market demand. For the first time, theSalone Internazionale del Mobile Salone Internazionale del Mobile Salone Internazionale del Mobile, the International International Furnishing Accessories Furnishing Accessories Exhibition and SaloneSatellite Exhibition SaloneSatelliteSaloneSatellite are being joined by both Euroluce,the International Lighting Exhibition and SaloneUfficio, the International Biennial Workspace Exhibition.
The SaloneSatellite is an annual event geared to fostering contact between young designers and exhibiting companies. It takes place during The Salone Internazionale del Mobile, on Fairgrounds, Rho in Milan. Each year participants, young designers under 35 present their ideas for the first time at this event.
It was The SaloneSatellite 14th edition in 2011. Approximately 700 designers (including students from the 20 international design schools) presented their fresh ideas and design on the area covered 3,600 square meters (Pavilion: 22-24). Young designers offered their new prototypes to the 2075 exhibitors presented on the Fir (without those taking part in SaloneSatellite).
About SaloneSatellite Award 2011
The year 2011 was the 2nd Edition SaloneSatellite Award. Participants have been asked to present, in addition to their SaloneSatellite entry – one or more projects belonging to the biennial trade shows that run concurrently with the Salone Internazionale del Mobile. In the case of the 2011 edition, these are Euroluce and SaloneUfficio.
The installation of the SaloneSatellite celebrated the 50th anniversary of the Saloni with an innovative concept. Six young architect,designersand 3 international design schools, that have participated in past editions of the SaloneSatellite. They interpreted with their installation the theme of the SaloneSatellite 2011: “50+50 Project - Designing the Future”.
A Jury composed of internationally important figures in the world of design, architecture, manufacturing, selected the 3 best projects from the 2 categories represented at the Saloni – Lighting and Office.
The winners of the SaloneSatellite Award2011 were:
- First prize: ElisaStrozyk (Germany) for “Accordion Cabinet”because of the surprising useof materials and its light gestural expressiveness.
- Second prize:Robert Hoffmann (Germany) for “Modular Light”because of the successful combination of simplicity and dramatic presence.
- Third prize:Kilibarda (Serbia) for “Lamped” because of its gamble on the future.
The 3 prizes consisted in a cash award. Winners will also enjoy consulting and pressoffice services, so as to ensure maximum exposure of the winning projects.
In keeping with its philosophy of supporting young designers, the SaloneSatellite renews its agreement with ADI (Italian Industrial Design Association), which protects their ideas through a Design Register. Protection is valid only in Italy.
Elisa Strozyk in 2011
Elisa Strozyk was the winner of the 2nd Edition SaloneSatellite Award. She is textile designer, born in Berlin who acquired her education throughout Europe. She studied at ENSAD National Supérieure des Arts Décoratifs in Paris 2006 and “Textile-and Surface-Design” at the KHB in Berlin 2007. Elisa graduated her MA at Central Saint Martin’s Textile Futures programme in London 2009. For her final master project, she developed a "wooden textile”. This innovative material is between wood and textile.
Her research on the field of materials, their use and sustainability are the base of her thesis. The same approach drives her future work.
Before she received the Salone award 2011, Elisa Strozyk was showcasing her design on many important design events. She took part at Salone Satellite for the first 2009, as a student, together with a group of her colleges from University. At Design talents (imm cologne 2010) she presented her Wooden Carpet. She also participated in other most prominent design exhibitions around the world in St. Etienne, New York, Milan, Miami, Köln…
Elisa Strozyk continued to explore the possibilities of wooden textiles and its usage. The thin wooden structure enables its usage for many objects. She extended her product range with lamps, vases furniture all the way to fashion items. Together with Brazilian fashion designer Maria Bonita, she worked to produce unique garments and accessories. Maria Bonita’s spring/summer collection of women's clothing and accessories (2011) attracted attention, especially bags.
Elisa Strozyk was the winner of Salone Satellite Award 2011 for Accordion Cabinet. It was first presented at imm Colognue Design Talents 2011 , as a result of her collaboration with artist Sebastian Neeb. Accordion Cabinet is with tall legs, rectangular base and shelves. The timber doors are flexible and folding like the accordion. The flexibility of the doors gives sculptural values to the product.
In 2011 Elisa Strozyk although young, was no stranger on the design scene. Her “Wooden Textiles” was noticed and awarded. For her experimental designs, she received many awards: in 2010 the “Marc CharrasAward”,”German Design Award” and “Smart Future Minds Award" (third Prize). In 2011 she received “Textile Designer of the Year" by ELLE DECO, "Bavarian State Prize" for Design and “Salone Satellite Award " (First Prize).
Elisa Strozyk about herself
1. SaloneSatellite is an international event in the design world to help designers under-35s establish themselves in the industry.
What do you remember about your taking part in SaloneSatellite 2011?
In 2009 I was taking part at Salone Satellite for the first time. The exhibition was initiated by a group of design-students of my university and we planned the show together. I received very good feedback and a lot of new contacts, that‘s why I decided to exhibit again in 2011 after I finished my Master Course in London. For the show in 2011 my project „Wooden-Textile“ was much more developed and we had just finished a new piece of furniture in collaboration with artist Sebastian Neeb. The „Accordion Cabinet“ was a very unique, sculptural piece with a skin made of our innovative material made of wood and textile.
2. Started in 2010, the SaloneSatellite Award introduced a further opportunity to facilitate contact between young designers and businesses.
With your „Accordion Cabinet“, you were the First Prize winner 2011. Have the Award had much of an impact on your career? If so, how?
We received the award in 2011 for our „Accordion Cabinet “. For us the award was a sign that we are moving in the right direction with our designs. As my work is quite experimental and innovative the award gave me a push to follow my ideas and to continue with my work.
3.What is your opinion, why you received the Award? How your design was different from others and what additional values it carried?
In 2009 I developed my own technique to combine wood and textile. The „wooden-textile“ received a lot of attention as it combines a traditional material with new qualities and the ability to move and fold into different shapes. Also I was producing the material with a high level of craftmenship.
In 2011 a lot of designers and companies started to look into traditional crafting techniques and also innovation. I was the first designer working with combining wood with textile and mixing a traditional technique with a new approach to the material wood.
4.In the process of development of the new product, the relation between designer and client is important. How are your relationships with the artists/designers/companies you work with? What is most important in that relation?
In my case the relationships are more about inspiring each other and the exchange of expertise then to deliver a service to the customer. In working together with fashion-designers and furniture designers I could apply the Wooden-Textile to different fields.
But also I realized that as we produce the material and design objects in our own workshop, and as we are independent form external producers, it‘s much easier to adapt the designs to the needs of our customers. A lot of architects and interior designers appreciate that we can produce customized desgins on request.
5. Design is very much connected to society and its changes. Today the changes are numerous: a new way of doing business, coronavirus pandemic conditions, circular economy… Designers have to look for solutions and responses to them.
Do you think that the role of the designer changed now and how?
I think that the general role of a designer is not changing due to the pandemic. Our role has always been to respond to the current social situation and to the changing needs of people. Besides the pandemic designers are trying to find solutions for more sustainability, more exchange, products which can help people in poorer countries and many more. But of course the way we are working together has changed these days. It‘s more difficult to stay connected and to exchange ideas.
6. Do you have any piece of advice for young designers entering the designworld?
It‘s much more difficult for young designers to start their career in these restricted times.
The option to present their work on a fair or any other physical exhibtion is very limited.
Try to use more digital channels to get attention. Also it‘s important to stay connected with your colleagues to combine forces and exchange experiences.
Push your ideas as far as possible and be not afraid of choosing an uncommon, different way. Be open to experiment but also value history and tradition.
Elisa Strozyk in 2020
In 2020 Elisa Strozyk lives in Berlin, runs her own design studio. She produces by herself most of the items from her collection. She also deals with customized designs on request and collaborates with many famous architects, fashion- and furniture designers on a lot of interior design projects. Some of her clients are Cartier, Dior, Fendi, Toyota, OMA Architects, Atelier 27…
The core of Elisa Strozyk’s work is research on the field of materials and their surfaces. She experiments with raw materials, transform them with her own techniques and change their traditional performances in the new ones. Although she experiments with different materials like wood, ceramic, glass … wood is at the centre of her interest.
Elisa Strozyk uses natural materials as row material for Wooden Textiles. It is made out of wood leftovers from a wood workshop. The pieces are laser-cut or cut by hand, then stuck by hand on to a textile backing. The method of realization is a combination of the technology and handcraft, brings additional values and give the identity to the material. Elisa Strozyk is building the surface like the puzzle combining geometry, size of the wooden tiles and the gaps between them. Each combination shows different behaviour, different level of flexibility and mobility.
Wooden Textiles is with a new appearance of its components: wood and textile. It is not rigid, hard with the plain surface like wood and soft as textile. It possesses flexible surface capable to compose unusual forms. The sophisticated surfaces sometimes are transparent, sometimes with three-dimensional visual effects or colour variation. Elisa Strozyk gives her personal touch to the material confirming what are the possibilities of timber.
Creating unexpected characteristics of materials, she rethinks their new ways of usage. She finds out that there are possibilities to use the material for different products as carpets, blankets, rugs, wall-pieces, curtains, cabinets, lamps and even upholstery. Her cabinet is with flexible doors and sculptural form, her rugs can be rolled like textile while they look like wood. This way, she generates a “new experience” of the user relating to the traditional materials and their properties.
Also, her Wooden textile save resources using material waste as raw material for a new product. It is a positive example of responsible design thinking and commitment to sustainability. Through Wooden textile designer reconnect us with nature.
This post is a story about a young designer and SaloneSatellite competition. The participation on the event provided self-confidence to Elisa Strozyk and drive her career in the right direction towards an inventive approach to the materials, sense for experimenting and research on the design field.