Inspiration for Sege lamp, design Nao Tamura for Ambientec Image courtesy Nao Tamura

Nao Tamura, Design News 2021

Nao Tamura has grown up in Japan in a design family. She moved to New York where she graduated in communication design from Parsons School of Design in New York. At the beginning of her career, she worked for design companies designing mass-produced electronic devices such as smartphones and cameras or easy to use products for people with arthritis.

 Neo Tamura found a multidisciplinary studio based in New York. She was engaged in a variety of design projects ranging from furniture design to items like bottle packaging, chandelier, lamp, carpet or watch. The subject of her design is always a purposeful product, based on the user’s needs from real life. The list of the clients she cooperates with is long. Some of them are Artek, Ambientec, Covo, Issey Miyake, HBF, Nikari, Nani Marquina, Nippon Foundation and Wonderglass. 

For creating her products, Nao Tamura often finds inspiration in her Japanese roots, connection and understanding of nature. It seems that Nao Tamura follows Albert Einstein saying: "Look deep into nature, and then you will understand everything better". She connects design with nature, looking at nature in the Japanese way. This approach implies accepting nature as it is and living in harmony with it.

Sege lamp, design Nao Tamura for Ambientec Image courtesy Nao Tamura
Sege lamp, design Nao Tamura for Ambientec
Image courtesy Nao Tamura

It is not only nature an important factor in her design. Nao Tamura deeply considers each item so that her organic and subtle pieces possess the attribute of smart design. Each product is with the story which stands behind that design. In some cases, it is the imperfection of the natural beauty (rags), the responsibility to nature and the cycle that exists in nature or the inevitability of the passage of time (watch). Through her products, she is sending messages and building an emotional connection with the users.

Nao Tamura has a personal approach to designing and creating products that have strong sensibility. Her design represents the balance between idea and realization, function and beauty. In modest, simple, elegant shapes she incorporates her memories, imagination and knowledge, creating her poetry in the design world.

After she received Milano Salone Satellite Award (1st prize), the career of Nao Tamura has been on the rise. She has received a number of international awards including the IF Design Award (Germany), Red Dot Design Award (Germany), the ADI Compassod’Oro International Award (Italy), the Gold Prize at IDEA (U.S.) and many others. Her products are part of the MoMA Museum Store collection.

Sege lamp, design Nao Tamura for Ambientec Image courtesy Nao Tamura
Sege lamp, design Nao Tamura for Ambientec
Image courtesy Nao Tamura

Imagination &Tecnology

In October 2021, Japanese brand Ambientec  launched new product “Sage" from their Progressive collection, designed by Nao Tamura.It was presented  during the  IFFT exhibition “+TALENTS”  in Tokyo.

Sage is a cordless task lamp, made of aluminium and zinc alloy with anodized aluminium coating. The materials used affect the weight of the small lamp, which is about 800 g.

Its appearance is simple and elegant. The thin metal structure supports two light sources, looking like the two leaflets covered with 232 LED segments on the underside of each of them. The light supports can be rotated to alter the angle of the light and adjust it to the needs.

Sege lamp, design Nao Tamura for Ambientec Image courtesy Nao Tamura
Sege lamp, design Nao Tamura for Ambientec
Image courtesy Nao Tamura

For such aesthetic characteristics, the designer found inspiration in the nature and appearance of the leaves, their delicate and complex structure at the same time. The lamp is wireless and as such independent of the power supply. This feature makes it easy to manipulate, gives freedom in the choice of position as well as its change at will.

Technical solutions of Sage lamps are realized with the support of advanced technology. The manufacturer performed experimental research in the development and improvement of the characteristics of wireless lamps. The result is that this lamp possesses several advantages.

Fully charged, Sage can provide 150 hours of light without electricity. Its power supply is a rechargeable lithium-ion battery (3.7V/5200mA) with a period of USB charging, approx.7 hours.

To fulfil the function, the lamp is supplied with accessories like a USB cable and USB adapter.

The two types of LED segments were purposefully developed to generate a quality of natural light controlled with embedded a touch sensor. The user has the ability to adjust the light output using a dimmer. The four levels of regulation allow the user to select the desired level and quality of lighting depending on the activities performed, reading, dining…. The light can vary from soft candlelight to strong glowing light.

Sege lamp, design Nao Tamura for Ambientec Image courtesy Nao Tamura
Sege lamp, design Nao Tamura for Ambientec
Image courtesy Nao Tamura

This collection is the result of the designer’s imagination and an experimental approach implemented by the manufacturer in the development of the new product for our everyday life needs.

Sage is a combination of innovation and beauty and reflects the philosophy of designers and manufacturers in relation to product design.

Sage is one of the design news  in 2021.