Portrait Viktor Legin. Picture courtesy Copper Design. Photo credit Zoe Twomey-Birks

Viktor Legin from Studio Copper: SaloneSatellite.Milano Third Award Winner 2015

The SaloneSatellite is an annual event geared to fostering contact between young designers and exhibiting companies. Each year participants, young designers under 35, present their ideas for the first time at this event. The founder and Curator of the SaloneSatellite is Marva Griffin.

In 2014,SaloneSatellite was awarded the Compasso d’Oro for career achievement. During the period of nineteen years, SaloneSatellite having involved more than 10,000 young designers, many of whom now enjoy international acclaim. Just to mention some of them as Tomaso Nani, Francesca Lanzavecchia and the brothers of Studio Adriano (Italy), Nendo and Yoy (Japan), Sebastian Herkner (Germany), Big Game (Augustin Scott de Martinville, Elric Petit and Grégoire Jeanmonod), Johan Lindstén (Sweden), Daniel Rybakken (Norway), Nao Tamura (USA), Avinash Shende (India), Federico Churba (Argentina), Pedro Paulo Franco (Brazil), as well as 270 international design schools. 

In 2015 it was the Satellite 18th edition. It takes place during The Salone Internazionale del Mobile, at the Milan Fairgrounds, Rho. That year the SaloneSatellite took place concurrently with the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, Euroluce Internazionale del Mobile, the International Furnishing Accessories Exhibition, Euroluce and Workplace3.0/SaloneUfficio.

Approximately 700 designers including students from the 18 international design schools from 11 Countries and ADI (Associazione per il Disegno Industriale) took part in SaloneSatellite 2015. They presented their fresh ideas and designs on the area of 2,865 square metres (Pavilions 22 and 24). Young designers offered their new prototypes to the 2,106 exhibitors presented at the Fair. The total number of exhibitors was 2,106 plus 700 designers of SaloneSatellite. Exhibitors exposed their product on a net exhibition area of 201,700 square metres (this exhibition space including SaloneSatellite area).

The young participants from all over the world have been chosen by a prestigious Selection Committee composed of key international figures. 

The selected new rising stars will join ranks with designers who have already taken part in previous editions of SaloneSatellite.Milano.

About SaloneSatellite Award 2015

The SaloneSatellite in 2015 again proposed the SaloneSatellite Award competition, in its 6th edition.

The SaloneSatellite foster contact between young designers and the exhibitors at the Salone del Mobile, particularly those of the biennial exhibitions, which in 2015 were Euroluce and Workplace3.0/SaloneUfficio. Participants were asked to present, along with their prototypes, one or more projects within the relevant product categories.

The Balance pendant, design Viktor Legin for Copper Design Picture courtesy Copper Design. Photo credit Matt Wood
The Balance pendant, design Viktor Legin for Copper
Design Picture courtesy Copper Design. Photo credit Matt Wood

SaloneSatellite presented their designs, but also provided participants with the opportunity to compete for the 3 most outstanding prototypes in the 2 sections.

The theme of the 18th edition was “Life Planet”, dovetailing with the Expo theme Feeding the Planet, Energy for Life. The theme was articulated through the installation and the special projects created for the event by three designers who got their start at SaloneSatellite and one international school.

UMZIKIM (Jaehyuk Yang), a young Korean designer, presented “Gravity, the hidden ingredient”, an installation dedicated to gravity as a means of defining space. Francesco Faccin created “HoneyFactory”, a place for producing honey but most of all an urban information point regarding the ancient and current beekeeping culture. Caterina Tiazzoldi presented Nesting Nature”, a rest area realized with palm fronds, reflecting the web of relationships between ecosystems at Everglades National Park in Florida. The Art Center College of Design of Pasadena (USA) presented The Five Elements, the garden abstracted”, which invites visitors to contemplate their relationship with the five elements of Eastern philosophy – Earth, Water, Fire, Wind, Sky – and to create a stronger symbiosis with natural resources. 

Cristina Gabetti, journalist and writer, moderated the Conversations with the 4 designers in the SaloneSatellite Arena. 

A Jury, made up of important international figures in the worlds of design, publishing and manufacturing, chose 3 the best projects in the lighting and office sectors. 

The three winners of the SaloneSatellite Award 2015 were:

  • The First Prize went to Xuberance Studio from P.R. China for Cloud Series Lamp. The Cloud lamps collection is produced with 3D print innovative technology. This award is given to the project concept because it is a new product based on the relationship between the Chinese traditional aesthetic with the ancient content of the Chinese culture. 
  • The second prize was awarded to Scott Haung Kinetic from Taiwan for Dandelion Mirror. Dandelion interactive mirror reacts with facial movements. Friendly technology to improve your daily life was considered by the jury. 
  • The third prize went to Viktor Legin , Studio Copper from Australia for Balance Pendant. Balance Pendant is a lamp collection repositionable with a weight, which became a mobile sculpture. The idea of developing this project with very few elements becoming ornamental pieces was taken into come for the award.
The Balance pendant, design Viktor Legin for Copper Design Picture courtesy Copper Design. Photo credit Matt Wood
The Balance pendant, design Viktor Legin for Copper Design
Picture courtesy Copper Design. Photo credit Matt Wood

The prizes consisted of a cash award, as well as consulting and press office support, to ensure maximum visibility for the winning projects. 

In keeping with its philosophy of supporting young designers facing the professional world, the SaloneSatellite renewed its agreement with ADI (Italian Industrial Design Association), for those who wish to protect the copyrights to their work by enrolling in a Project Register. This protection is valid only in Italy

The SaloneSatellite also renewed its collaboration with the renowned Milanese department store la Rinascente, which selected the products designed by the young participants in the SaloneSatellite 2015 best suited to their wares and then displayed them for sale at the Design Supermarket in Milan’s Piazza Duomo from September to Christmas 2015. 

Viktor Legin, Studio Copper in 2015

In 2015, Viktor Legin already had few years of professional experience, including two years of work in Copper. That year he was awarded for The Balance pendant lamp.It was a thin steam-bent timber LED light, which appeals as a single task light or in a cluster as feature lighting. It was made of natural materials. The parts made of timber contribute that each lamp possesses a strong individuality.

A cluster of Custom finish black stained Nests pendant lighting fixture, design Edward Linacre for Copper Design Picture courtesy Copper Design.
A cluster of Custom finish black stained Nests pendant lighting fixture, design Edward Linacre for Copper Design
Picture courtesy Copper Design.

Viktor’s creative work began in early childhood. As a boy, he spent many hours in his father's workshop building toys. His first design was yoyo, which he made in the late '90s from the milk bottle lids, waxes and bearings. His education began with a program in Art Design and Photography at Brighton Bay. As he decided that design was his preference, he studied industrial design and graduated in 2008 at Swinburne.

In his early career, Victor worked for leading design firms in Melbourne as MAP International, along with Daniel Barber and Chris Connell. During this period, he also worked part-time at RMIT and Swinburne as a design lecturer. Viktor constantly developed his knowledge through education and practical work. He has always been particularly interested in materials and various manufacturing processes. Close cooperation with skilled craftsmen enabled him to master skills and apply processes outside the usual production methods. Understanding materials and production, helping him to express his creativity in the best way.

Together with Edward Linacre, Victor Legin founded the consulting company Copper ID for industrial design. In their creative work, they play with materials and technology, always exploring new possibilities of expressing their ideas. From the beginning, they create products with minimalism and simplicity. Their advantage is that they know the right way from their initial idea to the realization. As different personalities, the cooperation between the two industrial designers exists as the balance of opposites. They always follow the same aim to create objects of lasting function and beauty. 

In that period, the career achievement of Copper was many awards received and a range of products on exhibitions. Viktor was awarded The Good Design Award, Australian International Design Awards 2010 for his ‘Easy Up’ downlight. He received 3rd place in Salone Satellite Awards Milan 2015.

Temple & Webster Emerging Designer Award was the first award Edward and Viktor which they received for working together.

Designer Viktor Legin about himself

1. SaloneSatellite is an international event in the design world to help designers under-35s establish themselves in the industry. 

What do you remember about your taking part in SaloneSatellite 2015?

Droplet Pendant design Viktor Legin for Copper Design  Picture courtesy Copper Design. Photo credit Ronaldo Cortes
Droplet Pendant design Viktor Legin for Copper Design
Picture courtesy Copper Design. Photo credit Ronaldo Cortes

SaloneSatellite 2015 was the first time I attended the Milan Design Week. It was a very exciting opportunity for me to show my work on an International platform. My business partner Edward Linacre and I had worked around the clock in the months and weeks leading up to the event. We both had a number of new products we had prototyped and were unveiling them at SaloneSatellite. Travelling all the way from Australia with our prototypes in our luggage left little room for much else in our bags. With limited tools and equipment at our disposal we had to be very resourceful when it came to building our exhibition stand. We were able to put together a pretty impressive stand out of discarded materials from the larger exhibition stands. Two days before the opening I had fallen extremely ill and had to finish the exhibition stand on little sleep and no energy. Unfortunately, one of my main feature ceramic pieces had broken during our travels and I wasn't able to show the full collection. We still were happy with our stand and our collections of works. 

The design that we chose to enter into the competition was the "Balance Pendant". We believed it was a good choice as it was a unique piece that celebrated minimalism and functionality as well as utilizing traditional and modern manufacturing methods and materials. The prototype was built in our workshop in Australia and continues to be manufactured in house. 6 years later the "Balance Pendant" is still selling well and has been shipped to customers all around the world. 

 

PIPE LAMP , design Viktor Legin for Copper Design Picture courtesy Copper Design. Photo credit Tom McInnes
PIPE LAMP , design Viktor Legin for Copper Design
Picture courtesy Copper Design. Photo credit Tom McInnes

 2Started in 2010, the SaloneSatellite Award introduced a further opportunity to facilitate contact between young designers and businesses. 

With your Balance Pendant, you were the Third Prize winner in 2015. Have the Award had much of an impact on your career? If so, how?

I was truly surprised when my name was announced as the 3rd place prize winner. It made the journey from Australia seem so much more worthwhile and the months of hard work previously had paid off. Winning an international design competition did have a great impact on my career. My work had been featured in dozens of design magazines and blogs all around the world. Our sales had also increased due to this exposure. I had a number of established brands interested in taking on my design as a part of their collection.

One of the biggest benefits of Salone Satellite is having the opportunity to rub shoulders with other emerging designers from all around the world and form lasting bonds and professional relationships, as well as having established designers, creative directors and CEOs exposed to your works. By the end of the SaloneSatellite you will have sore feet and a huge stack of business cards from design professionals from across the planet. 

3. What is your opinion, why you received the Award? How your design was different from others and what additional values it carried?

I think I received the award because I introduced a functional feature to a product in a simple and elegant way. (By sliding the weight on one end of the pendant it would change the angle of the light projection.)

 

The mini Taper design Viktor Legin for Copper Design Picture courtesy Copper Design. Photo credit mcinnesimages
The mini Taper design Viktor Legin for Copper Design
Picture courtesy Copper Design. Photo credit mcinnesimages

4. What is most important in the process of development of the new product?

I think it's important to explore variations to the design before going to production. The process should be a combination of prototyping and designing until the result is a functional aesthetically pleasing product that is simple and sustainable to manufacture. It's important to be original and stand out with unique products, not just follow trends that saturate the market with identical or similar looking products. 

PIPE PENDANT detail, design Viktor Legin for Copper Design Picture courtesy Copper Design. Photo credit ANDREW BARCHAM
PIPE PENDANT detail, design Viktor Legin for Copper Design
Picture courtesy Copper Design. Photo credit ANDREW BARCHAM

Design is very much connected to society and its changes. Today the changes are numerous: a new way of doing business, coronavirus pandemic conditions, circular economy… Designers have to look for solutions and responses to them.

Do you think that the role of the designer changed now and how? 

I think the role of designers has been more important in recent times as designers seem to be one of the first to respond with solutions to problems as they arise. Designers tend to be an important link in the process of problem solving and work closely with engineers and manufacturers as well as being involved closely in system design.

6. Do you have any piece of advice for young designers entering the design world?

My Advice would be

Passion and drive are key to a successful career in design. Being a designer is a way of life not just a job. If you have persistence talent and develop the right skills you can be a successful designer.

PIPE PENDANT, design Viktor Legin for Copper Design Picture courtesy Copper Design. Photo credit ANDREW BARCHAM
PIPE PENDANT, design Viktor Legin for Copper Design
Picture courtesy Copper Design. Photo credit ANDREW BARCHAM

Viktor Legin in 2021

In 2021, Victor Legin is a Designer and Director in a co-own industrial design consulting firm, Copper ID. The company is focused on creating and manufacturing a range of products, mostly lighting items. The lighting is intended for different types of residential or commercial spaces. Victor and his partner Edward Linacre create equally functional products, aesthetically appealing with their simple and elegant form and carefully thought-out details. They push the boundaries of what is possible by playing with a variety of materials, their combinations and production methods. The components of their lighting are made of metal (brass, copper, bronze, steel, aluminium, silver, gold), wood (extensive range of timbers, bamboo products, sustainably sourced timbers and veneers), or ceramic, glass, stone, concrete, polymers…..In house fabrication enables the realization of the designer's ideas and different finishes like metal patina, hand finishing, bronzing, ageing, verdigris, beaten and burnt…..

With their design achievements, Viktor and Edward always confirm their creativity, express their methods and materiality in new ways.

TOPAZ light garden design Edward Linacre for Copper Design Picture courtesy Copper Design.
TOPAZ light garden design Edward Linacre for Copper Design
Picture courtesy Copper Design.

Their production resources or collaboration with a wide network of craftsmen and production partners enable the company different advantages. One of them is that they can cover the area of ​​custom lighting projects and meet the needs of different customers.

The company provides services that include the entire cycle of product realization together with engineering consultation. They process all phases of work from the initial idea, design, preparation for production and fabrication to installation. This approach facilitates a greater understanding of design, manufacturing and budgetary factors throughout all stages of development. For new products, they offer rapid prototyping too. They can customize the size, colour and materials of their existing products or modify the mounting solution’s.

SUN Wall Light design Edward Linacre for Copper Design Picture courtesy Copper Design. Photo credit Francesco Vicenzi
SUN Wall Light design Edward Linacre for Copper Design
Picture courtesy Copper Design. Photo credit Francesco Vicenzi

This post is a story of the SaloneSatellite Award and how it had a positive impact on the boy born to become a designer. SaloneSatellite Award provided Viktor Legin with the opportunity to show his work on an international platform with maximum visibility to the media and professional body. Award provided him with the self-confidence to go forward and develop his company towards new achievements.