Stripe in the mind, stripe on the walls

Stripe in the mind, stripe on the walls

Before the fifth edition of the Copenhagen International Documentary Film Festival (will take place from March 15–25, 2018), the art centre Kunsthal Charlottenborg got a new look. Over the festival's 11 days, this stately Baroque palace will host hundreds of exclusive film screenings, workshops, lectures, debates, virtual reality experiences, innovative designs, parties, and much, more. The new interior design transformed the space to host all activities during the festival and to serve dynamic nature of the event.

1.	Foto: Sum Pouf designed by Simon Legald for Normann Copenhagen
Sum Pouf designed by Simon Legald for Normann Copenhagen

The transformation of the interior

The creative forces involved in the process of the transformation of the Kunsthal Charlottenborg interior were:

  • Peter Hjetting, CPH: DOX’s Art Director responsible for the visual identity
  • Fie Reffelt and Nan Sofie Brøgger of Reffelt Brøgger Studio, responsible for the transformation of the Kunsthal Charlottenborg
  • Britt Bonnesen and Designer Hans Hornemann, Brand Manager from Normann Copenhagen assisted with the interior design, colour theme, and furniture selection
  • Normann Copenhagen was festival’s main sponsor
Foto Form Barstool designed and  Circus pouf by Simon Legald for Normann Copenhagen
Form Barstool and Circus pouf designed by Simon Legald for Normann Copenhagen

The goal was to design an interior that creates a sense of wonder and awe, challenging the way we usually experience film festivals.

From real to virtual

The visual concept for this year is centred around the stripe, which appears through CPH: DOX’s visual and digital identities, as well as the interior design at Kunsthal Charlottenborg. The main association of the strips are that they are uniform, monotonous pattern but the design team created the interior that changes the conventional understanding of this topic.

Modular sofa Sum designed by Simon Legald for Normann Copenhagen
Modular sofa Sum designed by Simon Legald for Normann Copenhagen

This year’s stripe theme can be found in all the rooms but manifests itself in different ways. In some rooms, stripes appear on walls and podiums, while in others they can be seen in the layout of the furniture or in the colour scheme. In several places, this monotonous cadre of stripes upon stripes is refracted by colourful furniture designs, which stand in sharp contrast to the graphic universe around them. The classical shades of red, black, white, and grey alternate with expressionistic colours like electric blue and blush. Contrasts are used throughout the colour narrative as a deliberate sensory intervention that provokes moods, feelings, and expressions in the rooms.

New Approach

Modular sofa Sum designed by Simon Legald for Normann Copenhagen
Modular sofa Sum designed by Simon Legald for Normann Copenhagen

The Social Cinema is all about watching movies in a completely new way. The theatre is social in a very literal sense, as moviegoers sit right next to one another on sofas. This year, 250 movie fans can enjoy the relaxed comfort of the newly-launched Sum modular sofas, whose invitingly open design is a perfect reflection of the Social Cinema's informal format. In this space, Sum sofa was applied in a new way to create a home atmosphere in the public space.

The walls of the Social Cinema are adorned with gorgeous sustainable, eco-friendly textiles from Camira, with their striking broad black and grey stripes arching from floor to ceiling. The striped theme is repeated in the orderly rows of Sum sofas, providing the sensation that the walls, floor, and ceiling all flow together. The textiles add warmth to the room and impart a tactile feeling of billowy softness along with a hint of the comforts of home.

Form  Armchair designed by Simon Legald for Normann Copenhagen
Form Armchair designed by Simon Legald for Normann Copenhagen

Virtual experiences

Another spot at Kunsthal Charlottenborg that challenges the status quo and the way in which we’re accustomed to watching movies is the popular VR Cinema. The cinema is outfitted with rotating Form chairs to provide moviegoers with unhindered freedom of movement and an opportunity to fully enjoy the complete virtual reality experience.

Form  Armchair designed by Simon Legald for Normann Copenhagen
Form Armchair designed by Simon Legald for Normann Copenhagen

As a physical manifestation of the digital escape from reality, foam blocks decorate the walls, while the dark red chairs create a stunning, contrasting backdrop.

Form Armchair designed by Simon Legald for Normann Copenhagen
Form Armchair designed by Simon Legald for Normann Copenhagen

The transformation of the art centre Kunsthal Charlottenborg was done in line with the brief. The furniture items are functional, colourful with simple design no matter if it is the sofa, bar stool or poof. They fit in the space, provide comfort to the users and at the same time ensure enjoyment in the virtual world.

All Images courtesy Normann Copenhagen